Case Study

Levelling up the female fitness industry 

In 2019 EvolveYou was co-founded by Krissy, born from her experience of struggling to find credible guidance for lifting and fitness at the start of her journey, and with a dream of creating a global fitness community that would help women build strength and confidence.

Visit www.evolveyou.app
99 $10.5M revenue in 2023
198 90K monthly subscribers
297 +520K total community size
396 600K total downloads

Key achievements

  • Year on year subscriber growth
  • Privately owned.
  • 500K+ online community.
  • Scaling to 42 full-time employees in under four years.

A Natural Evolution

Central to Krissy’s own mantra, the gym is a place for women to find their power and strength without feeling intimidated. Krissy created an industry leading platform fusing fitness and technology, that expertly guide its users on their fitness journey.

EvolveYou has seen huge growth over the years to maintain its mission of empowering women. The product itself has drastically improved to ensure women are well-supported and educated throughout their fitness journey, but it has always been important to ensure it demonstrates a well-rounded, holistic approach within the fitness industry – no fad diets, no quick fixes; EvolveYou is there to support women create healthier lifestyles and build better habits both in and outside of the gym.

Authenticity has always been at the heart of how Krissy shows up online, and EvolveYou is no different; getting to know the community is key in ensuring we as a brand are authentic, real and representative of everyday women who wish to step into the gym with confidence.

Krissy’s mission for EvolveYou has always been to empower women worldwide to embrace strength training, lift with confidence, and unlock their full potential in the gym.

The EvolveYou Community

The EvolveYou community, which has grown from the origins of the Tone & Sculpt community; has evolved into an empowering and supportive community. With over 32 thousand members on the EvolveYou Facebook community alone, the community have built lasting life long friendships globally through connecting through virtual and in person events that have been across the globe including, New York, London and LA.

Krissy’s vision of building this community has been instrumental and her commitment to bringing everyone together regardless of the challenge from hosting regular live workouts during the core of 2020 was a lifeline for many members who were able to feel connected during a period of time when many felt alone. The future vision was however to be able to bring everyone together and in July 2022 EvolveYou were able to bring the community’s dream to life by connecting over 600 community members together. The excitement to meet their trainers and community in real life, work out together with a lead workout by Krissy, take part in a Q and A as one was a once in a lifetime experience with community members travelling all across the world to be together.

Community is at the heart of the EvolveYou brand and as part of the feedback program we regularly reach out to understand what they love and where EvolveYou can improve and grow even further. Krissy’s passion to learn more about what the community wants from their training styles and within the app has been instrumental to supporting key business decisions that have been made as part of the roadmap over the years. 

As EvolveYou continues to grow the values of Krissy and EvolveYou sit side by side to create a unique community of women who wish to become the strongest version of themselves.

International Women's Day 2024

 “A mother's confidence level was far more powerful determiner on her child's self-esteem than her occupation, income, education, religion and even IQ”

Krissy’s creative flair elevates the EvolveYou brand, with ideas for new brand campaigns, trainer launches or events. The team  collaborate on marketing roadmaps and brainstorms to create memorable and varied campaigns that our audiences will resonate with.

The 2024 International Women’s campaign – Legacy of Strength was created from the recognition of a woman’s influence over other women and how that shows up in everyday life.

Interested in commercial collaborations with Krissy?