Building Oner Active into the fastest growing female activewear brand
In 2020 Krissy Cela co-founded Oner Active with a mission to unite and empower women to be the strongest version of themselves through strength training. Since then, through Krissy’s passionate work as the company’s Creative Director.
Key achievements
- Oner Active is the only major female-focused strength training apparel brand created by women, for women.
- Oner Active delivers high-quality product but with affordable pricing, to ensure that its apparel is accessible to all women.
- Oner has a unique colour formula invented by Krissy to ensure that colours which are introduced within our collections compliment all skin tones.
A Badge of Oner
By championing body positivity, self-confidence, and an active lifestyle, Krissy Cela's work with Oner Active has gained a loyal global following and empowered women all over the world to realise their full potential.
Since its launch, the brand has seen an exponential sales growth of +100% year on year. Krissy Cela's involvement and community engagement helped to see products such as its Unified Double Layer Shorts sell out in less than 60 minutes. Oner Active's ever-evolving global community events programme, led by Krissy Clea's dynamic and in-depth creative direction, continue to expand the brand’s worldwide reach.
Creatively led by Krissy, the Oner Active mission is to communicate the principles of strength to it's community; Consistency, accountability, hard work, patience, purpose, and community.
Oner Active is founded and Classic Seamless collection launches
First lounge collection is released
Effortless collection launches and becomes instant bestseller
Athletes partnerships commence
First Stronger Together event to celebrate and champion lifters
Timeless collection launches to rave reviews
Accessories become part of the Oner Active product line up
Krissy Cela made Oner Active’s Creative Director
The figure-flattering and versatile Unified collection announced
First Pro Athletes launch
Raw Lounge launches
Legendary 4th birthday capsule launch
Raw Lounge Launch
One of Oner Active’s largest collections of 2024, Raw Lounge was inspired by the late 80s, early 90s gym era. Krissy took the grungy, raw elements of the early strength-training gyms and translated them to a new collection of performance, lifestyle and loungewear.
Raw Lounge was a departure from Oner Active’s minimal, heavier weight loungewear aesthetic, but Krissy had seen a gap in the brand’s loungewear offering. She worked with the design team to introduce lighter fabrics that could be worn throughout the year and styled in and out of the gym, thereby expanding the range of loungewear options at Oner Active-inspired lifestyle.
Channelling the overall feel of the collection, Krissy decided to shoot the campaign in an old-school gym garage. The creative vision was to capture raw workouts, demonstrating the power of the female strength training community.
Raw Lounge was an important milestone in Oner Active’s marketing evolution to deploy a 360 acquisition and retention strategy. A large community lifting event was held in London, promoted through above-the-line ad vans, sampling stations and billboards in key locations across the city, while performance marketing and a new CRM strategy helped deliver a full 360 campaign rollout.
An All-Inclusive Approach
Combining Krissy Cela’s strength-training expertise and her understanding of what women need to feel confident and powerful in the gym, Oner Active has become one of the leading providers of high-quality, affordable, and inclusive activewear.
Since it's inception, and through Krissy Cela's tireless work, Oner Active has gained thousands of five star reviews and has over 92% of customers go on to recommend the brand.
Unified Capsule
Krissy has extensive experience consulting for multiple brands, providing feedback and reviewing their collections and campaigns. Keen to integrate this element of collaborative feedback at Oner Active, Krissy came up with Unified, a performance collection designed in collaboration with Oner Active’s Partnerships team.
Over the course of two years, Krissy and the Oner Active design team worked with all 150 athletes to discover their common style, fabric and colour preferences. The athletes helped with the initial designs. They tested the products in the gym. They shared their feedback. They told Krissy exactly what they wanted and why.
The result? Performance pieces with multifunctional styling, compression and support, and subtle design detailing. Unified is now one of our highest-performing collections.
As for the first Unified campaign, Krissy’s vision was singular: champion the power of togetherness among women. She tasked the creative team to find archive footage of pivotal moments in the history of women lifting. This formed a striking backdrop to a highly stylised workout session with a few of Oner Active’s athletes showcasing the Unified collection. The campaign video was accompanied by an emotive script, written by Krissy, that highlighted the importance of unity.
The second Unified drop campaign celebrated Women’s History Month. Krissy devised a story-led concept that focused on the lives of three women. Accompanied by a thought-provoking script, the video highlighted how these women could find unity through strength. The compelling video narrative served as a powerful reminder of how strength training can bring women together and inspire change.
